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LAYMANS TERMS WHAT IT IS + WHY YOU SHOULD BUY IT: Dream about hunting birds have my breakfast spaghetti yarn for groom yourself 4 hours – checked, have your beauty sleep 18 hours – checked, be fabulous for the rest of the day.
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?
For answers, we turned to branding experts Kim, of Influence Tree, David Brier, of Rising Above the Noise, and Ben Matthews, director of design at Adobe Spark, a one-stop shop for creating visual stories.
LAYMANS TERMS WHAT IT IS + WHY YOU SHOULD BUY IT: Dream about hunting birds have my breakfast spaghetti yarn for groom yourself 4 hours – checked, have your beauty sleep 18 hours – checked, be fabulous for the rest of the day.
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?
For answers, we turned to branding experts Kim, of Influence Tree, David Brier, of Rising Above the Noise, and Ben Matthews, director of design at Adobe Spark, a one-stop shop for creating visual stories.
LAYMANS TERMS WHAT IT IS + WHY YOU SHOULD BUY IT: Dream about hunting birds have my breakfast spaghetti yarn for groom yourself 4 hours – checked, have your beauty sleep 18 hours – checked, be fabulous for the rest of the day.
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?
For answers, we turned to branding experts Kim, of Influence Tree, David Brier, of Rising Above the Noise, and Ben Matthews, director of design at Adobe Spark, a one-stop shop for creating visual stories.
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?
For answers, we turned to branding experts Kim, of Influence Tree, David Brier, of Rising Above the Noise, and Ben Matthews, director of design at Adobe Spark, a one-stop shop for creating visual stories.
A bad first impression is hard to shake, especially when you’re competing against millions of contenders online. Princeton researchers found that within 0.1 seconds, people form judgements about the likeability, trustworthiness, competence, attractiveness, and aggressiveness of faces in photos they were shown. What judgement will people form about your brand in the first 0.1 second of exposure?
“With that reaction time,” stated marketing expert Leonard Kim, “you need a clean and crisp visual representation of your brand. Otherwise, people may associate your brand with being cheap, unreliable, or even untrustworthy.”
It’s clear a strong visual identity is important, but what exactly is a visual identity? And how do you create one?
Understanding Visual Identity
Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you?
For answers, we turned to branding experts Kim, of Influence Tree, David Brier, of Rising Above the Noise, and Ben Matthews, director of design at Adobe Spark, a one-stop shop for creating visual stories.
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