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INC Magazine's INC500 #19 Fastest Growing Company in America
AMP UP Sports Nutrition

We're not for the 98% And we're proud of it.

75% of Americans have never stepped foot in a gym. Of those who have a membership, most go once a week — or less. AMP UP is built for the ones who show up. Not the ones who signed up.

75% of Americans have no gym membership
Most people never even start.
67% of members rarely or never go
Most who start quietly quit.
Only 18–20% of members train 3+ times per week
Consistency is rarer than you think.
~5% of all Americans train seriously, consistently
You are not like most people.
AMP UP Athletes — Built by athletes who refuse to compromise
Built by athletes who refuse to compromise.
On performance. On taste. On anything.
What the 2% Do Differently

You didn't come this far to fuel like the 98%.

→
You train when it's inconvenient.
→
You read the label. You know what's actually in it.
→
You refuse to eat protein bars that taste like chalk and regret.
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You don't skip the gym because you're tired. You go because you are.
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You treat nutrition as part of the training, not an afterthought.
→
You've been doing this long enough to know that consistency beats everything.
Not For Everyone

Most people want to look like they train.

We're not for them. AMP UP is for the ones who actually do. The ones who show up when no one's watching, when it's early, when it's hard, when they're tired. You know who you are.

Not for the person who
Signed up in January.
Quit by March.
Not for the person who
Buys whatever's on sale.
Reads zero labels.
Not for the person who
Treats nutrition as
an afterthought.
Who We Are For

The 2% who actually show up.

The ones the fitness industry talks about but rarely actually serves. You are a vanishingly small, disproportionately valuable, impossible-to-fool customer. AMP UP is built for you.

The Consistent Competitor
Trains year-round.
Trains 3–5 days a week, every week, year-round. Not just in January. Not just before summer. Year. Round.
The Masters Athlete
Still competing. Still setting PRs.
35–65+. Still competing. Still setting PRs. Understands that what you eat is the difference between peak performance and decline.
The Serious Amateur
Never went pro. Trains like they did.
Never went pro. Trains like they did. Nutrition is not an afterthought — it's part of the program, non-negotiable.
The Gym Culture Native
The gym is their community.
The gym is their community. They know the difference between clean and fake. They've already rejected every brand that talked down to them.
The Autoship Athlete
Fuel shows up. Just like they do.
Doesn't want to think about reordering. Wants the right fuel showing up when they need it, automatically, without compromise.
The Performance-First Eater
Reads labels. Knows what's in it.
Reads labels. Knows what bioavailability means. Has already refused to eat a protein bar that sat on a warehouse shelf for two years.
TEAM AMP UP
2%
The ones who actually show up.
The Identity

Being the 2% isn't a statistic. It's a standard.

When you train the way you train — when you refuse to settle for convenience over quality, for flavor that tastes like cardboard, for fuel that sat in a box for three years before you ate it — you are not like most people.

You are the 2%. You didn't get there by accident. You got there by refusing to be average, every single day, in every single choice. Including what you put in your body.

AMP UP exists because a group of athletes looked at every supplement brand on the market and said: none of these are built for someone like us. So they built it themselves — fresh, clean, Amish Country, made to order, no compromise.

The Brand Behind the Brand
The newest creation from the founders of
#19
Fastest-Growing Company
in America
INC Magazine · INC 500
#1
Fastest-Growing Food +
Beverage Company in America
INC Magazine · INC 500

You're the 2%. Fuel like it.

Real food. Real performance. No compromise. Built by athletes who train the same way you do.

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